5901 E McMillin Drive
Each bar shows conversion from the stage directly above it, not share of the total — the raw counts span four orders of magnitude, and a proportional funnel would render the last two stages invisible. Leads come from Brivity; showings from ShowingTime.
Ten showings in ten days. Feedback on seven of them, most of it gathered by phone after the automated request went unanswered.
Agent names, brokerages and contact details are intentionally withheld from this report.
Showings per day
August 12 – 21, 2026
The strongest performing ad this listing team has run all year.
“Just Listed” campaign · August 12–19, 2026 · 7 days · $50 per day · $350 total spend · status: complete
Click-through rate against our recent campaigns
Every Brivity ad this account has run with meaningful volume, newest first. Three low-volume or failed campaigns are excluded — each drew under 300 impressions, too few to compare fairly.
Cost per click of $0.08 is the lowest this account has recorded; the next best was $0.15. At $350 of spend that works out to roughly $2.92 per lead. Rates are calculated from raw impressions and clicks rather than Brivity’s rounded display figure.
A save is the closest thing Zillow gives us to a raised hand.
Listing traffic, last 30 days.
How the 73089 market looks right now
Zillow market data for the ZIP code, same 30 days
Zillow scores 73089 a 47 of 100 — a neutral market, tilting neither to buyers nor sellers.
Why save rate, not click-through
A note on the numbers
Zillow’s owner dashboard reports views and saves but does not publish an impression-based click-through rate, so there is no honest CTR figure to quote here. Save rate is the truest engagement read Zillow offers: 136 people cared enough to bookmark this house and come back to it.
For context, those 136 saves sit against 105 actively competing listings in the same ZIP. Interest is not the problem.
What ten showings and 25,000 impressions actually told us.
What buyers respond to
- Wood floors and the staircase drew specific, unprompted praise.
- The upstairs layout was called out as a highlight by more than one buyer.
- The barn and paddock sitting on their own separate acre reads as a real differentiator.
- Buyers describe the acreage as usable — not just land, but space they can picture themselves using.
- One set of buyers rated the home 9 of 10 and came back a second day with family.
What holds them back
- Buyers touring mostly single-story homes perceive this one as living smaller than the tax record square footage.
- Several have been shopping new construction, and this home reads differently to them.
- A shop came up in two separate showings. One buyer said outright they would convert the barn into one.
- Two sets of buyers have been searching for one and two years respectively without pulling the trigger — fatigue, not a fault in the house.
- Our strongest relocating prospect prefers a closing 60+ days out.
- One buyer cited a missing “key feature” but has not told us what it was.
Where we go from here
- Chasing four outstanding feedback responses by phone and text; this report updates as they land.
- Watching the Aug 12–13 buyers, who are under contract elsewhere on a deal their agent thinks may not hold.
- The shop is a marketing fix, not a construction one. Two buyers wanted a shop; one already saw the barn as the answer. Saying that in the listing remarks costs nothing.
- Worth discussing: answering the square footage question directly in the remarks so two-story buyers know what they are walking into.
- The exposure numbers are strong. Where we lose people is between the showing and the offer — that is the lever to pull.
Sources: ShowingTime showing and feedback records, direct follow-up calls to each showing agent, Brivity Digital Ads, and the Zillow owner dashboard. Compiled August 21, 2026.
